GBP to promote Alvarez

Golden Boy Promotions has reached an agreement to promote popular Mexican welterweight Saul Alvarez (30-0-1, 22 KO's), the Los Angeles-based promotional company announced on Friday.

The multi-fight agreement between Golden Boy Promotions and Alvarez was signed Friday during a press conference in Guadalajara Jalisco, Mexico, the hometown of the 19-year-old prospect.

"I want to show everyone that I will be a world champion and that I'm ready to fight the best fighters in the world," said Saul Alvarez. "The opportunity to work with Golden Boy is definitely one that I could not pass up as I feel it will help me achieve my goal of reaching my full potential as a fighter and becoming a huge success in boxing."

Alvarez's aggressive style in the ring and red hair, which earned him the nickname "Canelo" (which translates to "Cinnamon" in English), has made him one of the most popular fighters in Mexico, where his appearances on Televisa (the largest network in the country) have drawn impressive ratings.

"This is a very important moment for Golden Boy Promotions," said Oscar De La Hoya, President of Golden Boy Promotions. "Saul is an idol throughout Mexico because he has incredible natural boxing talent and a charismatic personality to go along with it. This signing of Saul Alvarez is something that will lead both Saul and Golden Boy to continued success in boxing in the United States, Mexico and around the world."

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