Middleweight beltholder Peter Quillin could soon defend his WBO title against promotional stablemate Danny Jacobs.
Lem's latest: Pacquiao's Hennessy ad; Alvarez profiled on HBO
Manny Pacquiao has joined other celebrities in a new Hennessy ad campaign that aims to inspire people to "reach new and greater levels of achievement."
WBO welterweight beltholder Manny Pacquiao, musician Erykah Badu, director Martin Scorsese and others are part of Hennessy's "Wild Rabbit" promotion that trumpets reaching "new and greater levels of achievement."
The campaign, which company vice president Rodney Williams says "redefines what it means to be a luxury brand," has produced a video alluding to Pacquiao's rise from being a poor youth in the Philippines' streets to becoming an eight-division titlewinner and congressman in his native Sarangani Province. The "wild rabbit" that consumers are encouraged to follow represents an individual's ultimate dream of success.
"At the genesis of this deal, they wanted to come out and to find the perfect brand ambassador for their company's campaign that was all about never stopping and never settling. They wanted that athlete who did a lot more than just excelled in his sports field. They wanted an athlete who did a million other things, and obviously, Manny Pacquiao's that guy," said Lucia McKelvey, executive vice president at Top Rank Boxing and Pacquiao's deal agent.
In Los Angeles, interactive videos of Pacquiao and Badu were projected onto the sides of buildings at the iconic Hollywood and Vine intersection, while drinks inspired by each celebrity were offered. A similar installation will be staged in New York on April 5.
Pacquiao (54-3-2, 38 knockouts) takes a 15-bout winning streak that includes eight knockouts in to the June 9 defense of his belt against WBO junior welterweight titleholder Tim Bradley that will be televised on HBO Pay Per View from the MGM Grand in Las Vegas.
SAUL ALVAREZ TO BE FEATURED ON HBO
WBC junior middleweight beltholder Saul Alvarez, of Mexico, will be profiled on HBO's all-new "Portrait of a Fighter: Canelo Alvarez," in advance of his defense against Shane Mosley on May 5 from the MGM Grand in Las Vegas.
Alvarez's story will be told over the span of 13 minutes on April 12 at 9:15 p.m. ET/PT as the debut of a new feature designed to strengthen the viewer’s connection to prizefighters and to explore an aspect of a fighter’s backstory that is not typically well known by boxing fans.
Air times on HBO include: April 16 at 9:45 a.m., April 17 at midnight, April 19 at 2:50 a.m., April 25 at 8:15 p.m., April 27 at 4:45 p.m., and April 29 at 12:45 p.m.
NEW YORK BOXING HALL OF FAME HONORS INAGURAL INDUCTEES
Former champions Jake LaMotta, Mike McCallum, Emile Griffith, Carlos Ortiz, and Vito Antuofermo were all in attendance before a sold-out crowd of 500 at this past Sunday's inaugural New York State Boxing Hall of Fame (NYSBHOF) induction dinner that was sponsored by Ring 8 at Russo's On The Bay in Howard Beach, New York.
The families of Robinson, Canzoneri, Tunney, Arcel, Gallo and Mercante were also represented.
GOLDEN GLOVES COME TO BARCLAYS CENTER
The Daily News Golden Gloves, the nation’s largest and most prestigious amateur boxing tournament, will relocate to Barclays Center, a new state-of-the-art arena in Brooklyn, when it holds its 86th anniversary, two-day finals event in April 2013.
The Golden Gloves has produced fighters such as Emile Griffith, Jose Torres, Floyd Paterson, Howard Davis, and Brooklyn natives Riddick Bowe and Mark Breland.
Golden Boy Promotions has signed an exclusive deal with the Barclay Center, and has targeted October 20 as an opening date for a series of regular boxing events at the arena.
"The Golden Gloves will be the lynchpin of our grass-roots boxing program at Barclays Center," said Brett Yormark, CEO of Barclays Center.
"While Golden Boy Promotions will bring the best of professional boxing back to Brooklyn, we are excited to host such a New York institution as the Daily News Golden Gloves. There's a rich heritage of boxing in Brooklyn and we are thrilled to make the sport a major part of our new arena.”
Photo by Chris Farina, Top Rank
Photos by Tom Hogan, Hogan Photos-Golden Boy Promotions
Photo by Michael Buffer
Lem Satterfield can be reached at email@example.com